Why subscribe to I’m Walking Here?

Sometimes we need to talk about the world and where it’s going, what we get wrong, what we get right, and how we can do better. And sometimes, we just need to distract ourselves from all of it entirely and without apology.

Sound good so far? Welcome!

If you were a fan of Mom-101 I think you’ll like it here. If you've been a fan of my social media feeds, political analysis, unabashed feminism, observations on parenting culture, pithy media commentary, GenX nostalgia, oddly persistent optimism, Cool Mom Picks gift guides and recommendations, and the occasional, well-placed f-bomb — you will definitely like it here.

Also, I’m not a billionaire and I have no intention of destabilizing democracy. Put two more in the plus column then smash that Subscribe button!

But, wait…who are you again?

You didn’t click yet? Fine, whatever, we have to get to know each other first. That’s your thing. I respect that.

So, hi! I’m Liz Gumbinner. I’m a Brooklyn-based writer and creative director who’s spent a good long time trying to live my values in the world of advertising. I co-host the award-winning Spawned podcast, where I get to interview some of the most incredible people. I’ve been called a social media influencer but now that means something that I think I’m not, so, let’s skip that.

I created the ye olde timey parenting blog Mom-101, which was named Parents Magazine’s Best All-Around Mom Blog and described by Forbes as having “razor sharp writing with an abundance of self-deprecation.” I co-founded Cool Mom Picks and Cool Mom Tech, which led to a lot of appearances on shows like NBC’s TODAY, Martha Stewart, Nightline, GMA, CNN, NPR and NY1 to discuss parenting culture, tech, politics, media, and gift ideas.

Once I talked about my underwear.

Everything comes full circle, sigh.
Definitely a moment of “wait, this is my life?”

I’ve also contributed to publications like Redbook, Martha Stewart, Parents, BH&G, Huffington Post, Time Out NY, I’m included in several anthologies, I co-authored a lifestyle cookbook, wrote some short films, am working on a new book, and still manage to work a day job in advertising that I kind of love.

(See? I’m not good at picking a lane.)

Most importantly, I have this wildly ambitious goal of helping to raise the next generation of compassionate, engaged humans. Whether or not you’re a parent, I hope you feel some kind of stake in that too.

Oh, and I’m a huge fan of em-dashes — so there’s that.

So now you want to subscribe and support my work? Perfect! You know what to do.

Subscribe! I do everything. You do (mostly) nothing!

Where else do you get a deal like that?

For zero dollars (U.S.) I can deliver this to your inbox a few times a week. I’ll be figuring out paid subscriber perks soon enough, but for now, access is free.

If you want to support me and my writing, the best thing you can do is read what I write and share with your favorite people. The next best thing you can do is like my articles, and contribute to the discussion, though lurkers are always welcome.

Oh, and I have it on good word from my friend Lex on his Substack that if your inbox is full, you can read on your favorite feed reader via RSS by attaching /feed to the end of the URL.

Know someone smart and nice just like you who would like I’m Walking Here? Share!


Join me and we’ll be best of friends.

Ha, kidding. I know you’re already the most popular person you know and your social calendar is fully until 2037. But we can certainly connect, and you can be part of a community of genuinely delightful people, from what I’ve seen so far.

In fact, the best part about writing online is connecting with a community of thoughtful, smart, engaged humans who help me laugh, help me think, help me know what I don’t know. I’d love you to be among them.

So let’s do this!

Subscribe to I’m Walking Here

Politics, media and culture through a parenting lens. Oh, did someone say pick a lane? Adorable.