Why subscribe to I’m Walking Here?

Sometimes we need to talk about the world and where it’s going, what we get wrong, what we get right, and how we can do better. And sometimes, we just need to laugh, and distract ourselves from all of it entirely and without apology.

Sound good so far? Welcome!

If you were a fan of Mom-101 I think you’ll like it here. If you've been a fan of my social media feeds, common sense advice, analysis of current events, observations on parenting and parenting culture, overdeveloped sense of empathy, pithy media commentary, unabashed feminism, GenX nostalgia, oddly persistent optimism, gift guides and recommendations through the years, and the occasional well-placed f-bomb — you will definitely like it here.

Also, I’m not a billionaire and I have no intention of destabilizing democracy. Put two more in the plus column then smash that Subscribe button!

But, wait…who are you again?

Fine, maybe we have to get to know each other first. That’s your thing. I respect that.

Hi! I’m Liz Gumbinner. I’m a Brooklyn-based writer and creative director who’s spent a good long time trying to live my values in the world of advertising. I co-host the award-winning Spawned podcast, where I get to interview some of the most incredible people.

I’ve been called a social media influencer but now that means something that I think I’m not, so, let’s skip that.

Me looking extremely influential.

I created the OG parenting blog Mom-101 in the mid-aughts, which was named Parents Magazine’s Best All-Around Mom Blog and described by Forbes as having “razor sharp writing with an abundance of self-deprecation.” I co-founded Cool Mom Picks and Cool Mom Tech, which led to a lot of appearances on shows like NBC’s TODAY, Martha Stewart, Nightline, GMA, CNN, NPR and NY1 to discuss parenting culture, tech, politics, media, and gift ideas.

Once I talked about my underwear.

Everything comes full circle, sigh.
Definitely a moment of “wait, this is my life?”

I’ve also contributed to publications like Redbook, Martha Stewart, Parents, BH&G, Huffington Post, Time Out NY. I’m included in several anthologies, I co-authored a lifestyle cookbook, wrote some short films, am working on a book, and still manage to work a day job in advertising that can be extremely rewarding.

(See? I’m not good at picking a lane.)

Most importantly, I have this wildly ambitious goal of helping to raise the next generation of compassionate, engaged humans. Whether or not you’re a parent, I hope you feel some kind of stake in that too.

Oh, and I’m a huge fan of em-dashes—so there’s that.

So now you want to subscribe and support my work? Perfect! Subscribe for a free or paid subscription right tnow.

Subscribe! I do everything. You do (mostly) nothing!

Where else do you get a deal like that?

Free Subscriptions: For zero dollars (U.S.) I can deliver this to your inbox a few times a week and you’ll get comment access on most posts.
(Pro Tip: I have it on good word from my friend Lex on his Substack that you can also read via your favorite RSS feed reader by adding /feed to the end of the URL.
Paid Subscriptions: For a few dollars a month, you’ll get even more exclusive posts plus some fun subscriber perks, the biggest of which may be the utter joy you feel each day in meaningfullysupporting an independent, ad-free writing space.
Founding Member: A select group of truly incredible humans who are spending more on an annual subscription clearly because they want to make me cry. (I cry easily, but still.) Also, you’ll get a 15 minute call/Zoom chat with me about whatever you want to talk about. And it will probably go long.

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Join me and we’ll be best of friends.

Ha, kidding. I know you’re already the most popular person you know and your social calendar is fully until 2037. But we can certainly connect, and you can be part of a community of genuinely delightful people, from what I’ve seen so far.

In fact, the best part about writing online is connecting with a community of thoughtful, smart, engaged humans who help me laugh, help me think, help me know what I don’t know. I’d love you to be among them.

So let’s do this.

Subscribe to I’m Walking Here

Culture, media, politics and parenting. Oh, did someone say pick a lane? Adorable.


Brooklyn Writer • Creative Director • Digital Publisher • Podcaster | Syndicated in PrintMag | Cultural/Parenting Expert cited in NY Times, WaPo, LA Times, Forbes, HuffPost, H'wood Reporter | Seen on TODAY, CNN, GMA, NPR, Martha Stewart